ScaleupKickstarter business diagnostic

Know exactly whereyour business stands.

Answer plain-English questions about your business or social enterprise in 2 to 3 min. Your report shows how you compare, the support that may be open to you, and what to do next. Free to start.

Get a Demo See the three steps

Invite-only during early access.

A business owner and an advisor reading a printed report together at a workbench

Working with

Three short steps, in plain English

01
Tell us about your business
A guided chat in plain English about what you do, who buys from you and where it feels tight. Skip anything you are not sure of.
02
Read your report
It opens in your own workspace. Keep it, export it as a PDF, or share it with a private link.
03
Act on it
Work through your actions at your own pace, or send the report to a local Business Advisor.

Snapshot 2 to 3 min
Medium Touch 4 to 6 min
Intense 7 to 10 min

Start small and go deeper later on the same answers. Get a Demo

The guided chat in ScaleupKickstarter, asking plain-English questions about a business.

What early supporters say

Built by a not-for-profit, to reduce business failure

Business advisors, programme leads and founders from across the West Midlands.

Winning the bid to provide business advice to our community meant we needed to move fast without cutting corners. ScaleupKickstarter let us deliver a genuinely in-depth diagnostic in a fraction of the time we'd normally need, giving our community a high level of support from day one.
Keith Shayaam-SmithCEO, Legacy Centre of Excellence
What stands out is the consistency. At Business Growth West Midlands (BGWM), whether I am working with someone at pre-start or a business that's already scaling, ScaleupKickstarter gives the same depth and rigour of diagnostic; it means every founder gets the same quality of insight, regardless of where they are on their journey.
Rizwana KauserPre-Start Business Advisor, Birmingham City Council
It's well known the challenges the West Midlands faces in lifting scaleup density across the region. Giving every business in the region access to a consistent, free-to-use diagnostic, with more detailed reports available through our WMCA Community Hub partners, raises the baseline level of support available, which is exactly what's needed to improve scaleup success across the region.
Fiona LatterBusiness Programme Specialist: Innovation, Digital & Creative, WMCA
We have had a business diagnostic run on our organisation before, but the results always felt built for a for-profit business; they missed what we're actually here to do. ScaleupKickstarter was the first tool that could separate out our social impact properly, while still identifying real revenue opportunities for when we're ready to scale.
FounderSocial Enterprise West Midlands

Winning the bid to provide business advice to our community meant we needed to move fast without cutting corners. ScaleupKickstarter let us deliver a genuinely in-depth diagnostic in a fraction of the time we'd normally need, giving our community a high level of support from day one.
Keith Shayaam-SmithCEO, Legacy Centre of Excellence
What stands out is the consistency. At Business Growth West Midlands (BGWM), whether I am working with someone at pre-start or a business that's already scaling, ScaleupKickstarter gives the same depth and rigour of diagnostic; it means every founder gets the same quality of insight, regardless of where they are on their journey.
Rizwana KauserPre-Start Business Advisor, Birmingham City Council
It's well known the challenges the West Midlands faces in lifting scaleup density across the region. Giving every business in the region access to a consistent, free-to-use diagnostic, with more detailed reports available through our WMCA Community Hub partners, raises the baseline level of support available, which is exactly what's needed to improve scaleup success across the region.
Fiona LatterBusiness Programme Specialist: Innovation, Digital & Creative, WMCA
We have had a business diagnostic run on our organisation before, but the results always felt built for a for-profit business; they missed what we're actually here to do. ScaleupKickstarter was the first tool that could separate out our social impact properly, while still identifying real revenue opportunities for when we're ready to scale.
FounderSocial Enterprise West Midlands

Winning the bid to provide business advice to our community meant we needed to move fast without cutting corners. ScaleupKickstarter let us deliver a genuinely in-depth diagnostic in a fraction of the time we'd normally need, giving our community a high level of support from day one.
Keith Shayaam-SmithCEO, Legacy Centre of Excellence
What stands out is the consistency. At Business Growth West Midlands (BGWM), whether I am working with someone at pre-start or a business that's already scaling, ScaleupKickstarter gives the same depth and rigour of diagnostic; it means every founder gets the same quality of insight, regardless of where they are on their journey.
Rizwana KauserPre-Start Business Advisor, Birmingham City Council
It's well known the challenges the West Midlands faces in lifting scaleup density across the region. Giving every business in the region access to a consistent, free-to-use diagnostic, with more detailed reports available through our WMCA Community Hub partners, raises the baseline level of support available, which is exactly what's needed to improve scaleup success across the region.
Fiona LatterBusiness Programme Specialist: Innovation, Digital & Creative, WMCA
We have had a business diagnostic run on our organisation before, but the results always felt built for a for-profit business; they missed what we're actually here to do. ScaleupKickstarter was the first tool that could separate out our social impact properly, while still identifying real revenue opportunities for when we're ready to scale.
FounderSocial Enterprise West Midlands

Winning the bid to provide business advice to our community meant we needed to move fast without cutting corners. ScaleupKickstarter let us deliver a genuinely in-depth diagnostic in a fraction of the time we'd normally need, giving our community a high level of support from day one.
Keith Shayaam-SmithCEO, Legacy Centre of Excellence
What stands out is the consistency. At Business Growth West Midlands (BGWM), whether I am working with someone at pre-start or a business that's already scaling, ScaleupKickstarter gives the same depth and rigour of diagnostic; it means every founder gets the same quality of insight, regardless of where they are on their journey.
Rizwana KauserPre-Start Business Advisor, Birmingham City Council
It's well known the challenges the West Midlands faces in lifting scaleup density across the region. Giving every business in the region access to a consistent, free-to-use diagnostic, with more detailed reports available through our WMCA Community Hub partners, raises the baseline level of support available, which is exactly what's needed to improve scaleup success across the region.
Fiona LatterBusiness Programme Specialist: Innovation, Digital & Creative, WMCA
We have had a business diagnostic run on our organisation before, but the results always felt built for a for-profit business; they missed what we're actually here to do. ScaleupKickstarter was the first tool that could separate out our social impact properly, while still identifying real revenue opportunities for when we're ready to scale.
FounderSocial Enterprise West Midlands

What your report gives you

Every level starts with the basics. Go a level deeper and the report adds more.

Your health score, with the working shown

From Medium Touch, a score out of 100 set by formula. Open it to see each factor, what it scored and how much it counts.

At riskScaling-ready

What to do next

A short list of actions, ranked for your business, at every level.

How you compare

The competitors around you, and how demand in your market is moving.

Support that may be open to you

Grants, loans and programmes matched to your answers, with links to the details.

The rules that apply to you

Filings, registrations and duties that fit your business, from Medium Touch.

Medium Touch and Intense add

Social enterprises get 4 more sections, including a theory of change.

SWOTPESTELBusiness Model CanvasGrowth planFunding readinessInnovation pathways

Two ways people use the diagnostic

The same method, whether you are reading your own business or baselining the businesses you support.

A person at work in a small business, with a laptop and papers on a workbench

The workspace home screen, showing a business's health score.

For your business

You run a trading business or a social enterprise, and growth has slowed or got harder to read. Get an outside view of where it stands and where to focus.

Get a Demo See how it works

An advisor talking with someone at a table in a community hub

A report in the adviser view, showing a Check with client card.

For the businesses you support

You advise businesses, run a programme or fund one. Give every business the same diagnostic, import a whole cohort at once, and export the monitoring data your funder asks for.

Talk to us For organisations

See what to work on first

Tell us a little about your business and we will set you up to run your first diagnostic.

Get a Demo Log in